Friday, August 29, 2014

Employee Spotlight: Meet Terri! (...TAKE 2?)

The Paper Style Blog doesn't often feature articles using the first person. Most articles are written using the "editorial we" because The PaperStyle Blog is a representation of Paper Style as a whole. The author of any given article is merely a spokesperson on the blog, on behalf of the company.

But I have a funny story, so I'm going to write this blog post as myself. Allow me to introduce me: Aimee, Social Media Coordinator for Paperstyle.com.

I've worked for Paper Style for a little over two years now, and as you can all see on our sidebar on the right side of your screen, The PaperStyle Blog has been around longer than that. Before I came along, the blog was run by another member of the Paper Style team. About a week ago, I decided I wanted to write a blog post for this week featuring an employee who wears, like, a billion different hats and does some really cool stuff here at PS HQ. I had it all figured it out. I was going to have her chronicle all the things that she did in a day and blog about it for our interested readers. I was even going to call it Employee Spotlight: Meet Terri!
TK!
Turns out, someone beat me to it. As I wrote out the title to the post, I thought to myself, huh, that sounds familiar.

Now, when I took on the role of Social Media Coordinator and we really stepped up our blog game in 2013, I made sure to read our entire blog. You know, five years worth of blog posts. No big deal. So since the title sounded familiar, I figured there must have already been a post with that title. Not for Terri, surely, but for someone.

As it would turn out, three years ago (almost to the day!) The PaperStyle Blog featured a blog post about our Merchandising Manager, Terri. It was called Employee Spotlight - Meet Terri!

...I would like to emphasize the difference between using a colon and a dash, because I refuse to believe that I thought I had this cute and original title and then it ALREADY EXISTED.

To sum up the coincidence: same person, same title, almost same day, three years later. Craziness, no?

Anyway, I decided to combine the old post with this new one to preserve my pride and make an even better blog post. It's impressive to see the difference between the first article and all the things that Paper Style is involved in now. The craziest thing, though, is that Terri looks practically identical. Good genes, that one.

Anyway, here's the original Employee Spotlight - Meet Terri!

And here's what Terri's up to these days!

On an average day, Terri comes in early in the morning. Like, real early. Stock orders have usually piled up overnight, so Terri pulls all of the stock to fill the orders, takes them to the shipping department to be boxed up and then places orders (usually for Caspari paper products) for whatever items we're running low on. Terri is in charge of maintaining relationships and orders with many of the brands that we carry on our website. So, basically, she's got lots of friends. 



Periodically, Terri picks specific designs from our website to be used in emails that go out to all of our customers. Because Terri has a close relationship with all of our designers and ultimately chooses which designs we'll sell, she definitely has a great sense of what's popular and what people will most want to see. And because of that skill set, a large part of her job is merchandising and re-merchandising the content on our site. She'll make sure that the most popular invitations are right where people will be able to find them, and that products that aren't selling are removed, to keep the process of choosing your invitation convenient. 

Also because of those relationships with our designers, if a customer calls with special requests pertaining to an invitation, Terri will email the specific designer to see if the request can be addressed. She also sends out weekly emails to the designers with calls for specific types of stationery or invitations, for particular events or holidays. Essentially, anything having to do with our designers and/or designs is right in Terri's wheelhouse. In our current partnership with Laura Ashley, for example, Terri works with Michael, our Graphics Specialist, to develop designs and get approvals. 

But even all of these things don't encapsulate Terri's job. Though some of her responsibilities aren't every day things, it's important to note that she also helps put stock shipments away when the shipping department is too busy. She coordinates the process of receiving, organizing and stocking large shipments of holiday products (literal Christmas in July, no joke). And these are just the things that we see her do. She's got a lot of hats. Fortunately, she looks good in hats, so her job is a perfect fit for her. 

If you have a question for Terri, or you just want to tell her how awesome she is, you can email her at terrik@paperstyle.com, or comment below!

Happy Friday!

Wednesday, August 20, 2014

Paper Style Says Goodbye to Andrew!

Yesterday, we all had to say goodbye to our Director of Content Management, Andrew, as he prepares for a big move with his fiancĂ© to Peoria, Illinois. Andrew has been with Paper Style for 10.5 years, almost since the beginning, and certainly longer than most of us.

This guy.

So, we felt it necessary to celebrate Andrew and all his hard work for Paper Style with some roasting and toasting! (And a feast fit for a king!)

Potluck style. If there's one thing we all know how to do at Paper Style, it's eat. Samosas, green beans, chips and dip, tomato basil bake, pita and hummus, pasta salad, fresh fruit, cheesecake, banana pudding, gooey bars, brownies, hot pineapple casserole (and probably a few other things, too).

So we all gathered together in Type Stylist Land to eat and talk about how great Andrew is. 

#paperstylefam



Then came the stories and teary moments.

There are some members of the Paper Style team who have worked with Andrew long enough to remember him as a youngin'.



At Paper Style HQ, we have a wall in the very front of our office space that is covered with caricatures of every member of the team. That wall is a great representation of who we are as individuals, and as part of a larger unit. We sent Andrew off with his caricature and the "invitation" we had posted around the building for this "roast & toast".



You've got big things coming your way, Andrew. Best of luck with everything. We love you and we'll surely miss you!


Thursday, August 7, 2014

Introducing: Our New Laura Ashley Vellum Wrap Invitations!


We're so excited to finally talk about a project that we've been working on for a while now! As many of you know, Paper Style has teamed up with Laura Ashley to design some truly beautiful invitations using some of their wonderful patterns! The new line of vellum wrap invitations features our awesome gatefold-style invitations which come complete with pre-assembled ribbon; the side flaps open to reveal the card inside. It's like opening a present and an invitation all in one!

Our classic gatefolds are made from our signature cardstock and then folded. But these new wrap invitations are special. Your invitation information will be printed on a 5x7 piece of designed cardstock (and you can choose from various stocks), which will then be placed inside a gatefolded sheet of patterned vellum, which is translucent, and gives little glimpses of the invitation inside. The whole package is finished off with a coordinating double faced satin ribbon!

Currently, our line houses holiday invitations as well as wedding invitations. We think they're breathtaking. What do you think?

818-57-0058
Laura Ashley Holiday Invitations

And don't forget about the wedding line! (I mean, who could forget about the wedding stuff?!)

818-57-0060
818-57-0057WD

Tuesday, July 29, 2014

Sorority Note Pad Design Contest Winner Announced!

A few months ago, we launched our line of official Greek stationery products, creating custom invitations, note pads, and folded notes for 12 different sororities!

We also thought that this new line would be a great opportunity to reach out to some of the great ladies living the Greek life and get some feedback. We even held a note pad design contest at the University of West Georgia, headed up by Kappa Delta Cara Markham, who also happens to be a member of the Paper Style Team! The contest was open to all UWG women belonging to sororities. All they had to do was come up with a note pad design for their sorority, sketch it out and turn it in! The winning design would be chosen by the Paper Style Team and featured on paperstyle.com. The designer would also receive a full set of personalized sorority stationery, plus a note pad for each of her sisters! Sounds great, no?

Last Friday, the winning design was placed on our site and our lucky winner was senior Avery Peterson of Chi Omega! Congrats, Avery! (Love the owl!)

For all you Chi Os, her design is available right here, and you can customize it with all your info.



Love the design, but not a Chi O? Feel free to browse the rest of our notepad offerings to find your letters!

Friday, July 18, 2014

Wedding Stationery: The Trend Above All Trends

While trends of any sort pertaining to weddings are abundant, fleeting, and often contradictory, there are some trends, existing just below the radar (somewhere in between explosions of burlap and Gatsby-esque bejeweling), that will make it past the more transitory fads.

The important part of every wedding (and pretty much every wedding website in existence will remind you of this) is that your wedding be reflective of you and your partner. Today, weddings are becoming increasingly personalized, and we think that’s a very, very good thing. This is the trend above all trends.

Choose Your Color Infinity Wedding Invitations

When it comes to wedding invites, this inclination towards customization over tradition has even made its way to our doorstep. We find that fewer couples choose “traditional” wedding invitations, and we recognize that there are a whole host of reasons for this. Looking back at past wedding trends, companies like Crane and Anna Griffin (brands we carry ourselves) specialized in “traditional” wedding invitations with traditional wording, on thick cardstock, with either embossed, thermography, or letterpress type. There was little room for design (see also: personality) on the paper, so invitations began being enveloped in design, typically floral, and typically accompanied by lace, vellum, ribbon, etc. Invitations were then either plain (to one extreme) or frou-frou (to the other). And they were going to be expensive either way, which sends a message of formality.

But we’ve now entered an era where people throw all kinds of weddings with all different “vibes”. What if you’re not really into florals? Or your wedding is going to be super casual? Or you don’t have a lot of money?

The era of digitally designed invitations means a greater variety of paper styles, colors and designs than just choosing from a few expensive cardstocks and some ink colors (maybe some ribbons here and there). Digitally printed invites create more room for bold patterns and prints, something many people want to take advantage of in an effort to be more personal. Your invitations can become a much greater bearer of your wedding “theme” or atmosphere with more options: gingham, floral, trellis, geometric, vintage. You can also have all of these great options for less money and with less production time. Our selection of digital wedding invitations is growing rapidly because it allows couples to get more bang for their buck.

Fleur de Lis Swirl Wedding Invitation Suite

But if invitations aren’t your thing and you’re really struggling with the process, it can be helpful to take a look at the latest trends to get a feel for what you like.

If you look at a broad wedding search on Pinterest, there are certainly some wedding themes that are particularly popular right now. Rustic barn weddings are happening all over the place (especially in the South). The combination of industrial components and rustic elements seems to be derived from the rustic trend as well. And of course, as seems to be popular in all party circles, The Gatsby Theme.

Gatsby themed weddings (whether the suggestion is overt or subtle) typically allude to the opulence of the era, like gold rimmed china, long gloves, chandeliers. The theme promotes old world elegance, ideally in a subtle manner to avoid costume-jewelry-type tackiness.

Choosing wedding stationery to fit within your Gatsby/roaring 20s wedding theme should promote those same elements: thick, luxurious paper, metallic inks, vintage fonts, art deco details. If you have specific wedding colors in mind, incorporate those. In this particular instance, it’s ok to be a little over the top. It tells your guests what kind of party this wedding will be.

Perhaps the most widespread wedding trend of late is the “rustic” wedding. We feel the need for quotes here because there have been so many variations of this theme generated over the past year or so. Rustic weddings are great because they have that “down home” feel which encourages DIY wedding planning, which lends itself well to a very personalized experience.

Vintage Laurel Wreath Wedding Invitations

Whether your un-betrothed  self already has a Pinterest board chock-full of rustic wedding pins or you’re just starting to explore themes with your partner, it’s good to know that rustic weddings really all boil to down to a few core elements. Natural, unfinished materials are a great place to start: burlap (maybe throw some lace in there for good measure), raw or rough-hewn wood, and handpicked, simple greenery. Your new mantra: trees and barns. Trees and barns. Invitations are also easy to integrate in this case. Keep it simple. Kraft paper or light colors, flowery, elegant fonts, hints of lace, textured paper.

We mentioned earlier that as rustic weddings became popular, many variations of this theme arrived on the scene. One that seems to have taken hold, especially amongst the more minimalist crowd is the combination of industrial and rustic. Choosing an industrial venue and adding a few homey accents is a nice balance between refined and country, minimalist and elaborate. Industrial venues, with their concrete flooring, exposed brick, open floor plan and (typically) large windows call for minimal card design, in terms of invitations, with bold color for font or even images in place of some wording. The invitation is a good opportunity to showcase understated design, but warmed up with touches of fabric, scripted wording, or floral accents to make it more appealing. Here, it’s all about the juxtaposition.

Because who doesn’t love a good juxtaposition?


Like we said before, the most important thing is that your wedding invitations reflect you both as a couple. This is the trend above all trends. While it can certainly be helpful to look around and see what your options are, we always emphasize taking the opportunity to display yourself in every aspect of your wedding (especially in your invitations, the first glimpse that anyone will really get of how awesome your wedding is going to be). 

What's your favorite wedding stationery trend?