Friday, July 18, 2014

Wedding Stationery: The Trend Above All Trends

While trends of any sort pertaining to weddings are abundant, fleeting, and often contradictory, there are some trends, existing just below the radar (somewhere in between explosions of burlap and Gatsby-esque bejeweling), that will make it past the more transitory fads.

The important part of every wedding (and pretty much every wedding website in existence will remind you of this) is that your wedding be reflective of you and your partner. Today, weddings are becoming increasingly personalized, and we think that’s a very, very good thing. This is the trend above all trends.

Choose Your Color Infinity Wedding Invitations

When it comes to wedding invites, this inclination towards customization over tradition has even made its way to our doorstep. We find that fewer couples choose “traditional” wedding invitations, and we recognize that there are a whole host of reasons for this. Looking back at past wedding trends, companies like Crane and Anna Griffin (brands we carry ourselves) specialized in “traditional” wedding invitations with traditional wording, on thick cardstock, with either embossed, thermography, or letterpress type. There was little room for design (see also: personality) on the paper, so invitations began being enveloped in design, typically floral, and typically accompanied by lace, vellum, ribbon, etc. Invitations were then either plain (to one extreme) or frou-frou (to the other). And they were going to be expensive either way, which sends a message of formality.

But we’ve now entered an era where people throw all kinds of weddings with all different “vibes”. What if you’re not really into florals? Or your wedding is going to be super casual? Or you don’t have a lot of money?

The era of digitally designed invitations means a greater variety of paper styles, colors and designs than just choosing from a few expensive cardstocks and some ink colors (maybe some ribbons here and there). Digitally printed invites create more room for bold patterns and prints, something many people want to take advantage of in an effort to be more personal. Your invitations can become a much greater bearer of your wedding “theme” or atmosphere with more options: gingham, floral, trellis, geometric, vintage. You can also have all of these great options for less money and with less production time. Our selection of digital wedding invitations is growing rapidly because it allows couples to get more bang for their buck.

Fleur de Lis Swirl Wedding Invitation Suite

But if invitations aren’t your thing and you’re really struggling with the process, it can be helpful to take a look at the latest trends to get a feel for what you like.

If you look at a broad wedding search on Pinterest, there are certainly some wedding themes that are particularly popular right now. Rustic barn weddings are happening all over the place (especially in the South). The combination of industrial components and rustic elements seems to be derived from the rustic trend as well. And of course, as seems to be popular in all party circles, The Gatsby Theme.

Gatsby themed weddings (whether the suggestion is overt or subtle) typically allude to the opulence of the era, like gold rimmed china, long gloves, chandeliers. The theme promotes old world elegance, ideally in a subtle manner to avoid costume-jewelry-type tackiness.

Choosing wedding stationery to fit within your Gatsby/roaring 20s wedding theme should promote those same elements: thick, luxurious paper, metallic inks, vintage fonts, art deco details. If you have specific wedding colors in mind, incorporate those. In this particular instance, it’s ok to be a little over the top. It tells your guests what kind of party this wedding will be.

Perhaps the most widespread wedding trend of late is the “rustic” wedding. We feel the need for quotes here because there have been so many variations of this theme generated over the past year or so. Rustic weddings are great because they have that “down home” feel which encourages DIY wedding planning, which lends itself well to a very personalized experience.

Vintage Laurel Wreath Wedding Invitations

Whether your un-betrothed  self already has a Pinterest board chock-full of rustic wedding pins or you’re just starting to explore themes with your partner, it’s good to know that rustic weddings really all boil to down to a few core elements. Natural, unfinished materials are a great place to start: burlap (maybe throw some lace in there for good measure), raw or rough-hewn wood, and handpicked, simple greenery. Your new mantra: trees and barns. Trees and barns. Invitations are also easy to integrate in this case. Keep it simple. Kraft paper or light colors, flowery, elegant fonts, hints of lace, textured paper.

We mentioned earlier that as rustic weddings became popular, many variations of this theme arrived on the scene. One that seems to have taken hold, especially amongst the more minimalist crowd is the combination of industrial and rustic. Choosing an industrial venue and adding a few homey accents is a nice balance between refined and country, minimalist and elaborate. Industrial venues, with their concrete flooring, exposed brick, open floor plan and (typically) large windows call for minimal card design, in terms of invitations, with bold color for font or even images in place of some wording. The invitation is a good opportunity to showcase understated design, but warmed up with touches of fabric, scripted wording, or floral accents to make it more appealing. Here, it’s all about the juxtaposition.

Because who doesn’t love a good juxtaposition?

Like we said before, the most important thing is that your wedding invitations reflect you both as a couple. This is the trend above all trends. While it can certainly be helpful to look around and see what your options are, we always emphasize taking the opportunity to display yourself in every aspect of your wedding (especially in your invitations, the first glimpse that anyone will really get of how awesome your wedding is going to be). 

What's your favorite wedding stationery trend?

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